Acceptable Use Policy
Last updated: 9/18/2025
1. Introduction
This Acceptable Use Policy ("AUP") outlines the acceptable and prohibited uses of the Retailyft platform. By using our platform, you agree to comply with this policy and all applicable laws and regulations.
This policy applies to all users, including retailers, suppliers, influencers, and other platform participants.
Safe and Professional Environment
We are committed to maintaining a safe, professional, and trustworthy environment for all users.
2. General Principles
2.1 Respectful Conduct
All users must:
- Treat others with respect and professionalism
- Use appropriate language and communication
- Respect cultural and religious differences
- Maintain confidentiality when required
- Follow ethical business practices
2.2 Legal Compliance
Users must comply with:
- All applicable local, national, and international laws
- Industry regulations and standards
- Consumer protection laws
- Data protection and privacy regulations
- Intellectual property laws
2.3 Platform Integrity
Users must:
- Provide accurate and truthful information
- Maintain the security of their accounts
- Report suspicious or fraudulent activities
- Use the platform for its intended business purposes
3. Prohibited Activities
3.1 Illegal Activities
The following activities are strictly prohibited:
- Money laundering and financial crimes
- Fraud, theft, and deception
- Drug trafficking and illegal substances
- Human trafficking and exploitation
- Weapons and dangerous goods
- Counterfeit and pirated products
3.2 Fraudulent Practices
Prohibited fraudulent activities include:
- Creating fake accounts or identities
- Manipulating reviews and ratings
- False advertising and misrepresentation
- Payment fraud and chargeback abuse
- Identity theft and impersonation
- Phishing and social engineering
3.3 Harassment and Abuse
Users may not engage in:
- Harassment, bullying, or intimidation
- Discrimination based on protected characteristics
- Hate speech and offensive content
- Threats of violence or harm
- Stalking or unwanted contact
- Sexual harassment or inappropriate behavior
Zero Tolerance
Violations of these prohibited activities will result in immediate account suspension or termination.
4. Content Guidelines
4.1 Product Content
Product listings must:
- Accurately describe the product
- Use original or properly licensed images
- Include relevant specifications and details
- Comply with advertising standards
- Not contain misleading information
4.2 Prohibited Content
Content may not include:
- Explicit sexual content or nudity
- Violence, gore, or disturbing imagery
- Hate speech or discriminatory content
- Spam, scams, or misleading information
- Copyrighted material without permission
- Personal information of others
4.3 Communication Standards
All communications must:
- Be professional and respectful
- Use appropriate language
- Be relevant to business purposes
- Respect privacy and confidentiality
- Not contain spam or unsolicited messages
5. Technical Restrictions
5.1 System Abuse
Users may not:
- Attempt to hack or compromise our systems
- Use automated tools to access the platform
- Overload or disrupt platform services
- Circumvent security measures
- Use multiple accounts to avoid restrictions
5.2 Data Protection
Users must:
- Protect their account credentials
- Not share account access with others
- Report security breaches immediately
- Use strong passwords and security measures
- Respect others' privacy and data
5.3 API Usage
If using our API, users must:
- Comply with API terms and rate limits
- Not use APIs for unauthorized purposes
- Respect intellectual property rights
- Not reverse engineer or decompile software
6. Business Practices
6.1 Fair Competition
Users must engage in fair competition:
- Not engage in price fixing or collusion
- Respect competitors' intellectual property
- Not engage in unfair business practices
- Comply with antitrust and competition laws
6.2 Customer Service
Users must provide:
- Responsive customer service
- Accurate product information
- Timely order fulfillment
- Fair return and refund policies
- Professional communication
6.3 Quality Standards
Products and services must:
- Meet advertised specifications
- Comply with safety standards
- Be properly packaged and labeled
- Meet quality expectations
- Comply with applicable regulations
7. Enforcement and Consequences
7.1 Violation Response
We may respond to violations by:
- Issuing warnings or notices
- Removing or restricting content
- Limiting account functionality
- Temporarily suspending accounts
- Permanently terminating accounts
7.2 Severity Levels
Violations are categorized by severity:
- Minor: Warnings and content removal
- Moderate: Temporary restrictions
- Major: Account suspension
- Critical: Permanent termination
7.3 Appeals Process
Users may appeal enforcement actions:
- Submit appeal within 30 days
- Provide evidence and explanation
- Cooperate with review process
- Accept final decision
8. Reporting Violations
8.1 How to Report
Report violations through:
- In-platform reporting tools
- Email to compliance team
- Customer support channels
- Anonymous reporting system
8.2 Report Requirements
Reports should include:
- Description of the violation
- Evidence or documentation
- Account or content involved
- Contact information (optional)
8.3 Investigation Process
We will:
- Review reports within 24-48 hours
- Investigate thoroughly and fairly
- Take appropriate action
- Notify relevant parties when appropriate
9. User Responsibilities
9.1 Self-Monitoring
Users are responsible for:
- Monitoring their own content and activities
- Ensuring compliance with this policy
- Reporting violations they encounter
- Cooperating with investigations
9.2 Continuous Compliance
Users must:
- Stay updated on policy changes
- Train employees and associates
- Implement compliance measures
- Seek clarification when needed
10. Contact Information
For questions about this Acceptable Use Policy, please contact us:
Compliance Team: compliance@retailyft.com
Report Violations: report@retailyft.com
Legal Department: hello@retailyft.com
Address: Lekki Phase 1, Lagos, Nigeria
11. Policy Updates
We may update this Acceptable Use Policy from time to time. Changes will be posted on our website and will apply immediately upon posting.
Continued use of our platform after changes constitutes acceptance of the updated policy.