Privacy Policy
Last updated: 9/18/2025
1. Introduction
Softblue Nigeria Limited ("we," "us," or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our B2B social commerce dropshipping platform.
This policy applies to all users of our platform, including retailers, suppliers, and other business partners.
Your Privacy Matters
We are committed to protecting your personal information and being transparent about our data practices.
2. Information We Collect
2.1 Personal Information
We collect personal information that you provide directly to us, including:
- Name, email address, and phone number
- Business name, registration number, and tax ID
- Business address and contact information
- Bank account details for payment processing
- Identity verification documents
- Profile information and preferences
2.2 Business Information
We collect business-related information including:
- Product catalogs and inventory data
- Order history and transaction records
- Customer information (for retailers)
- Supplier information (for retailers)
- Financial and payment information
- Business performance metrics
2.3 Technical Information
We automatically collect certain technical information:
- IP address and device information
- Browser type and version
- Operating system and device identifiers
- Usage patterns and platform interactions
- Cookies and similar tracking technologies
- Log files and error reports
3. How We Use Your Information
3.1 Platform Services
We use your information to provide and improve our platform services:
- Account creation and user authentication
- Order processing and fulfillment
- Payment processing and financial services
- Customer support and communication
- Platform functionality and features
3.2 Business Operations
We use your information for business operations:
- Verification and compliance checks
- Risk assessment and fraud prevention
- Quality assurance and performance monitoring
- Analytics and business intelligence
- Legal and regulatory compliance
3.3 Communication
We use your information to communicate with you:
- Service updates and notifications
- Marketing and promotional communications
- Customer support and assistance
- Important policy changes
4. Information Sharing and Disclosure
4.1 Service Providers
We may share your information with trusted third-party service providers:
- Payment processors and financial institutions
- Logistics and shipping partners
- Cloud storage and hosting providers
- Analytics and marketing service providers
- Customer support and communication tools
4.2 Business Partners
We may share information with business partners:
- Suppliers and manufacturers (for retailers)
- Resellers and resellers (for suppliers)
- Strategic partners and affiliates
- Marketing and advertising partners
4.3 Legal Requirements
We may disclose your information when required by law:
- To comply with legal obligations
- To respond to court orders or legal process
- To protect our rights and property
- To prevent fraud or illegal activities
- To protect user safety and security
5. Data Security and Protection
5.1 Security Measures
We implement comprehensive security measures to protect your information:
- Encryption of data in transit and at rest
- Secure authentication and access controls
- Regular security audits and assessments
- Employee training and access restrictions
- Incident response and breach notification procedures
Security Commitment
We use industry-standard security practices to protect your data from unauthorized access, alteration, or disclosure.
5.2 Data Retention
We retain your information for as long as necessary to:
- Provide our services and support
- Comply with legal and regulatory requirements
- Resolve disputes and enforce agreements
- Improve our platform and services
6. Your Rights and Choices
6.1 Access and Control
You have the right to:
- Access and review your personal information
- Update or correct inaccurate information
- Request deletion of your information
- Restrict or object to certain processing
- Data portability and export
6.2 Communication Preferences
You can control your communication preferences:
- Opt out of marketing communications
- Choose notification preferences
- Manage email subscription settings
- Control cookie and tracking preferences
6.3 Account Management
You can manage your account through:
- Account settings and profile management
- Privacy and security settings
- Data export and download tools
- Account deletion and deactivation
7. Cookies and Tracking Technologies
7.1 Types of Cookies
We use various types of cookies and tracking technologies:
- Essential Cookies: Required for platform functionality
- Performance Cookies: Help us understand platform usage
- Functional Cookies: Remember your preferences and settings
- Marketing Cookies: Used for advertising and marketing
7.2 Cookie Management
You can manage cookies through:
- Browser settings and controls
- Our cookie preference center
- Third-party opt-out tools
- Platform privacy settings
8. International Data Transfers
Your information may be transferred to and processed in countries other than Nigeria. We ensure appropriate safeguards are in place for international transfers:
- Standard contractual clauses
- Adequacy decisions by relevant authorities
- Certification schemes and codes of conduct
- Binding corporate rules
9. Children's Privacy
Our platform is designed for business use and is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18.
If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:
- Email notification to your registered email address
- Notice on our platform and website
- Updated policy with a new effective date
Your continued use of our platform after any changes constitutes acceptance of the updated Privacy Policy.
11. Contact Information
If you have any questions about this Privacy Policy or our data practices, please contact us:
Privacy Officer: privacy@retailyft.com
Data Protection Officer: dpo@retailyft.com
Address: Lekki Phase 1, Lagos, Nigeria
12. Compliance and Regulatory Information
This Privacy Policy is designed to comply with applicable Nigerian data protection laws and regulations, including:
- Nigerian Data Protection Regulation (NDPR)
- Cybercrimes (Prohibition, Prevention, etc.) Act 2015
- Consumer Protection Act
- Other applicable privacy and data protection laws