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Intellectual Property Policy

Last updated: 9/18/2025

1. Introduction

This Intellectual Property Policy outlines the rights and responsibilities regarding intellectual property on the Retailyft platform. We respect intellectual property rights and expect all users to do the same.

This policy covers copyright, trademarks, patents, trade secrets, and other intellectual property rights related to our platform and the content shared by users.

IP Protection Commitment

We are committed to protecting intellectual property rights and providing a safe environment for legitimate business activities.

2. Retailyft Intellectual Property

2.1 Platform Ownership

Retailyft owns all intellectual property rights in:

  • Platform software and code
  • User interface and design elements
  • Brand names, logos, and trademarks
  • Platform documentation and materials
  • Algorithms and proprietary technology

2.2 Trademarks

The following are trademarks of Retailyft:

  • "Retailyft" name and logo
  • Platform slogans and taglines
  • Product and service names
  • Distinctive visual elements

2.3 Copyright Protection

All content on our platform is protected by copyright:

  • Website content and text
  • Images, graphics, and multimedia
  • Software and applications
  • Documentation and guides

3. User Content and Rights

3.1 Your Content Ownership

You retain ownership of content you create and upload:

  • Product descriptions and specifications
  • Product images and videos
  • Business information and profiles
  • User-generated content and reviews

3.2 License to Retailyft

By using our platform, you grant us a license to:

  • Display your content on our platform
  • Use content for platform functionality
  • Promote your products and services
  • Improve our platform and services

3.3 Content Requirements

All content you share must:

  • Be original or properly licensed
  • Not infringe on third-party rights
  • Comply with applicable laws
  • Meet our content guidelines

4. Prohibited Content and Activities

4.1 Copyright Infringement

You may not upload or share content that:

  • Infringes on copyright or other IP rights
  • Uses copyrighted material without permission
  • Contains pirated or counterfeit content
  • Violates trademark rights

4.2 Trademark Violations

Prohibited trademark activities include:

  • Using others' trademarks without permission
  • Creating confusingly similar marks
  • False association with other brands
  • Unauthorized use of logos or symbols

4.3 Counterfeit Products

Strictly prohibited activities:

  • Selling counterfeit or fake products
  • Unauthorized reproduction of branded items
  • Misrepresenting product authenticity
  • Using unauthorized brand names or logos

Zero Tolerance Policy

We have a zero-tolerance policy for intellectual property violations. Violations may result in immediate account suspension or termination.

5. DMCA and Copyright Claims

5.1 Reporting Copyright Infringement

If you believe your copyright has been infringed, you can report it by:

  • Submitting a DMCA takedown notice
  • Contacting our IP compliance team
  • Using our online reporting form
  • Providing detailed information about the infringement

5.2 DMCA Notice Requirements

A valid DMCA notice must include:

  • Identification of the copyrighted work
  • Location of the infringing material
  • Contact information of the copyright owner
  • Statement of good faith belief
  • Signature of the copyright owner or agent

5.3 Counter-Notification Process

If you believe content was removed in error:

  • Submit a counter-notification
  • Provide evidence of ownership or license
  • Include contact information
  • Consent to jurisdiction and service of process

6. Trademark Protection

6.1 Trademark Usage Guidelines

When using trademarks on our platform:

  • Use trademarks only for their intended purpose
  • Do not modify or alter trademark designs
  • Respect trademark owner guidelines
  • Use proper trademark symbols (™, ®)

6.2 Brand Protection Program

We offer brand protection services:

  • Automated monitoring for trademark violations
  • Rapid response to infringement reports
  • Cooperation with brand owners
  • Educational resources for users

7. Trade Secrets and Confidential Information

7.1 Confidentiality Obligations

Users must protect confidential information:

  • Supplier pricing and terms
  • Customer lists and data
  • Business strategies and plans
  • Technical specifications and processes

7.2 Platform Confidentiality

You agree not to disclose:

  • Platform algorithms and technology
  • User data and analytics
  • Business metrics and performance
  • Security measures and protocols

8. Enforcement and Remedies

8.1 Violation Consequences

Violations of this policy may result in:

  • Content removal or modification
  • Account warnings or restrictions
  • Temporary or permanent account suspension
  • Legal action and damages

8.2 Repeat Offenders

Repeat violations may result in:

  • Permanent account termination
  • IP address blocking
  • Legal proceedings
  • Cooperation with law enforcement

8.3 Appeals Process

If you believe action was taken in error:

  • Submit an appeal within 30 days
  • Provide evidence supporting your case
  • Cooperate with the review process
  • Accept the final decision

9. User Responsibilities

9.1 Due Diligence

Users are responsible for:

  • Ensuring content ownership or proper licensing
  • Verifying product authenticity
  • Respecting third-party IP rights
  • Reporting suspected violations

9.2 Indemnification

You agree to indemnify Retailyft against:

  • Claims of IP infringement
  • Legal costs and damages
  • Third-party disputes
  • Regulatory penalties

10. Contact Information

For intellectual property inquiries, please contact us:

IP Compliance: ip@retailyft.com

DMCA Notices: dmca@retailyft.com

Legal Department: legal@retailyft.com

Address: Lekki Phase 1, Lagos, Nigeria

11. Policy Updates

We may update this Intellectual Property Policy from time to time. Changes will be posted on our website and will apply immediately upon posting.

Continued use of our platform after changes constitutes acceptance of the updated policy.